Wednesday, January 1, 2020 (286 Views)

A Brand IS / IS NOT

By Alessandro Wm Mavilio

Alessandro Mavilio is a writer, film-maker, designer and digital strategist. He is active and prolific on the Web since its early age. He taught a... | Read more.

What Is Branding? 4 Minute Crash Course by Marty Neumeier with The Futur.

 Video interview to Marty Neumeier by The Futur
I really feel compelled to share and re-propagate this precious interview about branding.

What is branding?

A brand is not a logo.

A brand is not a product.

A brand is not a promise.

A brand is not the sum of all the impressions it makes on an audience.

A Brand IS

A brand is a result.

it's a person's gut feeling about a product, service or company.

It's in their heads and in their hearts, only.

A brand is your reputation.

Who is Marty Neumeier?

Portrait of Marty Neumeier
 Image by Wikipedia - Portrait of Marty Neumeier

Marty Neumeier started as a graphic designer and copywriter in the 1970s.

In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.

He says: - Your brand isn’t what you say it is. It’s what THEY say it is.