Wednesday, January 1, 2020 (286 Views)
A Brand IS / IS NOT
By Alessandro Wm Mavilio
What Is Branding? 4 Minute Crash Course by Marty Neumeier with The Futur.
What is branding?
A brand is not a logo.
A brand is not a product.
A brand is not a promise.
A brand is not the sum of all the impressions it makes on an audience.
A Brand IS
it's a person's gut feeling about a product, service or company.
It's in their heads and in their hearts, only.
A brand is your reputation.
Who is Marty Neumeier?
In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands.
He says: - Your brand isn’t what you say it is. It’s what THEY say it is.